Worn by Steve McQueen in the film Le Mans, it’s one of the brand’s most famous models.Īfter Heuer was purchased by the TAG Group (Techniques d’Avant Garde) in 1985, its name was changed to TAG Heuer. The TAG Heuer Monaco was one of the first watches to feature the Calibre 11, along with a water-resistant case. And in 1969, Heuer created the first self-winding chronograph alongside Breitling and Hamilton, under the name Calibre 11. The iconic Carrera chronograph came out in 1963, named for the notorious Carrera Panamericana road race.
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In 1962, Jack Heuer, the grandson of founder Edouard Heuer, designed and launched the Autavia, a wrist chronograph with a turning bezel, quickly seized on by Formula 1 drivers and a collector’s favorite today. In 1950, came the Mareograph, or Heuer Seafarer, the world’s first chronograph with a tide level indicator and dial for regattas. Two of its most innovative wristwatches were released a few decades later in 1948 with the launch of the Auto-Graph wrist chronograph, featuring a tachymeter scale, and the Solunar the following year, which could indicate the tides. It wasn’t until 1914 that the watch company launched its first wrist chronographs. In 1887, Edouard invented the oscillating pinion, a mechanism that allowed the chronograph to start or stop with a simple push button, an invention you can still find in chronographs today. The name of the company at this time was simply Heuer. TAG Heuer was founded in 1860 by 20-year-old Edouard Heuer, the son of a shoemaker. You can also pick up a TAG Heuer Autavia for $4,350 and a TAG Heuer Monaco for $7,100. TAG Heuer watch prices for a TAG Heuer Carrera start at $1,850. The cheapest TAG Heuer watch is a TAG Aquaracer with a quartz movement, currently retailing at $1,800. That’s a lot more expensive than most TAG Heuer watches but this timepiece is decked in lab-grown diamonds.Ĭheck out our guide to see how this compares to the world’s most expensive watches. The most expensive TAG Heuer watch is the TAG Heuer Carrera Plasma Tourbillon Nanograph at around $346,000. What is the most expensive TAG Heuer watch? The most expensive TAG Heuer watches can reach over $50,000. TAG Heuer watch prices for a TAG Heuer Aquaracer range from $1,800 to $6,650. TAG Heuer watch prices for a TAG Heuer Monaco start at $7,100. The starting price for an entry-level TAG Heuer watch is $1,850 for TAG Heuer Carrera. TAG Heuer watch price How much does a TAG Heuer watch cost? Watch Collections: racing watches, dive watches, and dress watches With over 160 years of watchmaking behind it, the celebrated luxury watch brand with true racing car DNA continues to create highly-coveted and ultra-accurate timekeepers for the world’s movers and shakers. And TAG Heuer certainly shows no sign of flagging.
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TAG Heuer is most definitely in the driving seat when it comes to crafting robust and precise watches that are as at home in the cockpit of a Formula 1 racing car as they are alongside black-tie on the wrist of A-list celebrities.ĭon’t Crack Under Pressure is the company’s slogan.
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